Traversing the Traction Gap by Bruce Cleveland
Author:Bruce Cleveland [Cleveland, Bruce]
Language: eng
Format: epub
Tags: General Fiction
ISBN: 9781635765731
Publisher: Radius Book Group
Published: 2018-12-20T05:00:00+00:00
“That’s actually one of the most disappointing things about doing user interviews and user feedback, which is why I think . . . people don’t do it. You’re going to get negative news about your favorite pet feature most of the time.”
EMMETT SHEAR, CEO, Twitch
Investing in face-to-face time enables your customers and consumers to provide you with information not just about how often they use your product, but how they “feel” about using it. You need this feedback because how users feel will determine whether they will or will not recommend your product to other potential customers.
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